This was a branding project for an identity design class taught by Rich Rose in the Fall of 2014. The objective was to design a cohesive and meaningful
identity system for a campaign. Hydrate the State is a campaign for the alleviation of the California drought.

typographic and visual language





digital applications




engagement piece


Everyone wants to save water, but how can they start without knowing how much water they use?

The average Californian water bill (left) is awfully cluttered. Most property owners would simply look  for the amount that they have to pay and not pay attention to how much water they are using. By redesigning how utility bills are displayed and placing an emphasis on water use, the bill payers would become more aware of their water usage patterns. This way, Californian citizens
are more likely to consciously conserve water.

redesign with digital applications

process work